Another study of chiang 2010, research on female consumer behavior in cosmetic market noted that lifestyle is an important factor for studying consumer behavior. According to consumer behavior study, the factors that affect decisions for purchase, usage and disposal of goods and services can be classified into four main groups. Pdf consumer behaviour and role of consumer research in. The influence of cultural factors on consumer buying behaviour has been widely debated and studies at different points in time. The journal of socialomics is an academic journal hosted by omics international a pioneer in open access publishingand is listed among the top 10 journals in customer behavior. Analysis of rural and urban consumer behavior toward new.
The results suggest that lifestylebased depletion 1 can affect consumption. Lifestyles, and risk perception consumer behavior swoba. Consumer behavior is a part of human behavior and by studying previous buying behavior, marketers can estimate how consumers might behave in the future when making purchasing decisions. With the availability of digital accessories for monitoring basic biological functions, the potential for obtaining detailed data on the lifestyle, habits, and behavior of an individual exists. Network of scientific journals from latin america, the caribbean, spain and. Wifes occupational status as a consumer behavior construct. Culture is an extremely important concept to understand consumer behavior and that needs to be examined. We are pleased to confirm that the journal of consumer behaviour is ranked as an a journal in the 2019 australian business deans council abdc journal quality list. Acton 2005 stated that the consumer purchase behavior is defined as consumer buying behavior which is consumed in order to meet the needs of consumers 8.
Influence of lifestyle and cultural values on impulse buying behavior. The purpose of this study is to gain a better understanding of the healthy lifestyle consumer by examining demographic, personal value and psychographic antecedents. Culture culture is the complex of beliefs of human societies, their roles, their behavior, their values, traditions, customs and traditions. Abstract globally, the term, marketing is not a new phenomenon. Journal of consumer research journals oxford academic.
As a summary construct, wifes occupational status is likely to capture the effects of a number of underlying forces that influence lifestyle and consumption patterns. Family is a social group and it can be considered the cornerstone of consumers so. Consumer behaviors such as compulsive buying and status consumption have potentially negative consequences for both individuals and society. Six trends that will shape consumer behavior this year forbes. Luxury marketing has never been exclusively about the quality or scarcity of the luxury goods being sold. Since it is consumers who buy goods and services, they can use their daily experience in order to perceive the concepts and theories of this field. Lifestyle a tool for understanding buyer behavior richard and sturman 1977 successfully applied lifestyle analysis for segmenting the users of slimwear branded apparels. Consumer behaviour and marketing action learning objectives after studying this chapter, you will be able to understand. Factors affecting consumers buying decision in the selection. The cultural insight team at added value recently conducted research to determine the 2014 global trends as defined by culture. Influence of lifestyle and cultural values on impulse buying. Consumer behaviour plays a key role in determining the level of greenhouse gases emitted in terms of deciding the lifetime of an article, frequency of washing and drying, and selection of washing methods by machine or hand and drying techniques.
Initially the consumer tries to find what commodities he would like to consume, then he selects only those commodities that promise greater utility. We extract findings from various studies conducted in different countries and analyze those factors and provide suggestions for future research. Examining consumer behaviour in the uk energy sector through the sentimental and thematic analysis of tweets. Lifestyle marketing is a process of establishing relationships between products offered in the market and targeted. Journal of accounting, business and finance research. Luxury has always been woven into a broader lifestyle story. An international academic journal with a foundation in the social sciences, the jcb has a diverse and multidisciplinary outlook which seeks to showcase innovative. The study of consumer behaviour is the study of how individual make decisions to spend their available resources money, time, and effort on consumptionrelated items. Analysis of the healthy lifestyle consumer emerald insight. An international academic journal with a foundation in the social sciences, the jcb has a diverse and multidisciplinary outlook which seeks to showcase innovative, alternative and contested representations of consumer behaviour alongside the latest developments in established traditions of consumer research. Research has also shown that selfimage congruence affects customers brand preferences and their. Beverages, packed food, ready to eat food, precooked food, canned food. Now consumers of all social classes can afford to purchase a variety of foreign products.
The effect of lifestylebased depletion on teen consumer behavior. In the late 195os and early 196os, several contributions to the marketing literature appeared that pointed to the significance of social class for understanding consumer behavior. It includes the study of what they buy, why they buy it, how they buy it, when. The journal of marketing and consumer behaviour in emerging markets jmcbem is an open access journal. Consumer behavior refers to the selection, purchase and consumption of goods and services for the satisfaction of their wants. Devoted to psychological perspectives on the study of the consumer. The influence of cultural factors on consumer buying behaviour and an application in turkey b methodsand sample in this study as data collection method questionnaire was preffered to obtain objective data and to interpret the first order, that person is the source or nationality groups such as the irish, polish, italians. Let us understand the effect of psychological factors on consumer behaviour. There are different processes involved in the consumer behavior. A theoretical approach to the influence of social class on.
Many factors, specificities and characteristics influence the individual in what he is and the consumer in his decision making process, shopping habits, purchasing behavior, the brands he buys or the retailers he goes. The relationship of university students lifestyle, money attitude. Mccarthy, oreilly and deboer 2004, while studying the factors influencing consumption of pork and poultry in the irish market, found that for poultry. She is a key member of a team exploring how technology can be. A study on changing buying behaviour of indian customers 3 trends. The journal of socialomics is an academic journal hosted by omics international a pioneer in open access publishingand is listed among the top 10 journals. Pdf influence of lifestyle and cultural values on impulse buying. The results suggest that lifestyle based depletion 1 can affect consumption.
The influence of cultural factors on consumer buying behaviour and an application in turkey. A study of consumer behavior towards organic food and the. From may 2018 to may 2019, numerous jcr articles were picked up by news sites, blogs, and social media outlets. For marketers, whatever their companies marketing strate. Effect of lifestyle on consumer decision making scientific. Consumer behaviour deals with the study of buying behaviour of consumers. Additionally, it classifies the factors in different categories. Lifestyle is an important aspect when looking at consumer choices. Journal of consumer behaviour wiley online library. While the popularity of online shopping has increased in recent years, surprisingly little research has examined the factors affecting consumers behavior in this context. Consumer behavior is a very interesting field to study. Centrality refers to the centrality of an activity in terms of the consumers lifestyle.
Analysis of women consumer behavior for purchasing. Here are the top six trends that will shape consumer behavior in. The term health care has a very wide scope that ranges from lifestyle and wellness to care for acute conditions. Lifestyle analysis is also used to build the lifestyle profiles of specific segments like working women, burns and foxman 1988, women shopping behaviour. Introduction brand image is the key driver of brand equity, which refers to consumers general perception and feeling about a brand and has an influence on consumer behavior. The impact of values on consumer behaviour 417 becker, b. Consumer behavior and purchase intention for organic food. It is really important for marketers to understand what prompts a consumer to purchase a particular product and what stops then from buying it. Significant differences across wifes occupationalstatus groups were found for food, beverage and alcohol consumption, makeup usage, clothing purchases, shopping behavior and. Lifestyles have been seen as promising to explain consumer behavior, and.
Consumer behavior has been always of great interest to marketers. There is abundant attention paid on the 4 ps of marketing product, price, place and promotion. A study on changing buying behaviour of indian customers. Investigating the psychological impact of colors on process. Abstract nowadays, consumer behaviouris influenced not only by consumer personalities and motivations, but also by the relationships within families. While the elements of these appeals have varied depending on the audience and the product, they have always been a presence in luxury marketing. Consumer behavior an overview sciencedirect topics. Articles on consumer behaviour management study guide. Journal of marketing and consumer behaviour in emerging. The behavior of consumer is temporary for short time not permanently. The influence of family structure on consumer behavior. Journal of marketing and consumer behaviour in emerging markets. List of books and articles about consumer behavior online. Professor in business administration, annamalai university, chidambaram.
Foreign brands have gained wide consumer acceptance in india, they include items such as. According to the life style marketings point of view the people have. Examining the role of consumer lifestyles on ecological behavior. This study represents areinquiry of rindfleisch, burroughs, and dentons 1997 study concerning the impact of family structure on materialism and compulsive buying. Journal of marketing and consumer behaviour in emerging markets 112015 sharmuud haliun, seongdo cho 5 414 only a select few of these products were available to mongolian consumers a few decades ago. Which journal of consumer research articles are receiving significant attention online. Just because there may be two women with similar age and income, does not mean theyre likely to purchase the same products hickey, m nader, t williams, t 2012. Personal factors play a very important role in affecting the buying behaviour of a consumer. Pdf the effect of lifestyle on online purchasing decision for. The jmcbem is indexed in econpapers and ideasrepec.
With the availability of digital accessories for monitoring basic biological functions, the potential for obtaining detailed data. The study of consumers buying behavior and consumer. The following chapters focus on the social, personal and psychological characteristics of consumer behavior. Rajamohan research scholar in management, bharathiar university, coimbatore. No commodities can move from a production point to a consumption point without putting the marketing machinery at work. The foodrelated lifestyle frl instrument was utilized to analyze rural and urban consumers and divide population samples into frl consumer segments. It also tries to assess influences on the consumer from groups such as family, friends, reference groups, and society in general. A consumer buying behavior is influenced by social, cultural, personal and psychological factors. She is a key member of a team exploring how technology can be used to enhance the student learning experience. Consumer buying behaviour refers to the buying behaviour of the ultimate consumer. The influence of cultural factors on consumer buying. The impact of cultural factors on the consumer buying.
Perceiving consumer behavior and evaluation of the consumer performance is of particular importance. Some of the major personal factors are occupation, age, economic condition, lifestyle and individuals personality. Introduction lifestyle marketing is a process of establishing relationships between products offered in the. The journal of consumer culture is an established journal, supporting and promoting the continuing expansion in interdisciplinary research focused on consumption and consumer culture, opening up debates and areas of exploration. Analysis of women consumer behavior for purchasing oriflame. A purchase decision is the result of each and every one of these factors.
The study of consumers buying behavior and consumer satisfaction in beverages industry in tainan, taiwan. The submission of manuscripts is free of fee payment. It publishes articles that contribute both theoretically and empirically to an understanding of psychological processes underlying consumers thoughts, feelings, decisions, and behaviors. Below will be some examples of why lifestyle is an important aspect to consider. Global in perspective and drawing on both theory and empirical research, the journal reflects the need to engage. Attributes of both geographic regions consumer choice and attitudes toward the selection and purchase of. Lifestyle has become an important variable in the development of marketing strategies. May 07, 2015 lifestyle is an important aspect when looking at consumer choices. Consumer behaviour jane priest is a teaching fellow at edinburgh business school and teaches parts of the oncampus marketing course, as well as the consumer behaviour elective by distance learning. How consumer lifestyles affect purchasing behavior.
1417 1110 1091 542 1328 1398 59 381 944 1542 38 5 821 291 7 116 1051 553 1182 320 772 624 743 827 1285 615 701 794 681 654 935 195 1147 185 853 37 345 1439 1340 596 137 433 750 1010 1128